Meet the iconic PrimaDonna Madison bra. Loved for its legendary fit and timeless support, this cult favourite is reimagined each season with a fresh fashion twist. This winter, Madison comes to you in Velvet Blue.
Non-padded wired bra with exceptional lift and comfort
Signature three-piece cup design for a naturally rounded shape
Smooth, non-transparent finish for confident everyday wear
Beautiful straps designed to be worn hidden or shown off
Rich midnight blue with a subtle shimmer woven throughout
A refined everyday style that delivers comfort, support, and a little understated glamour.
