Our best selling bra is available in a fabulous new colourway for the Spring season - Regina Red. We won't be stocking Regina Red in store, so if you want to secure this gorgeous colour before the end of 2025, you will need to jump on and pre-order her!
Back Appeal’s innovative and inclusive designs continue to redefine everyday comfort and style. With a focus on achieving the perfect fit, the collection is thoughtfully crafted to contour, shape, and smooth from every angle.
Featuring exceptional back and side smoothing technology, each piece is designed to enhance your silhouette while providing all-day support and confidence.
Whether you prefer underwire, wire-free, or a front-closure design, Back Appeal offers versatile options to suit every need. This range seamlessly blends functionality and elegance, making it a must-have addition to your wardrobe.
Back and side smoothing underwire bra
Supportive cups covered with pretty dot jacquard fabric with accent sheen
Hidden sling in cups for added support
Microthin spacer fabric band, designed to minimise back and side bulge, concealed with pretty dot jacquard fabric
Fully adjustable straps with matching dot detail
Hook and eye back closure
Also available in front close and wirefree styles.
Also available in Black & Rose Dust.
We recommend hand wash only for your delicate lingerie.
