ORDER NOW FOR AUGUST AND PAY ONLY 50% UPON CHECKOUT TO SECURE YOUR SIZE
A new core colourway is launching in August 2025 in the ever popular Back Appeal bra! We are taking pre-orders only at this stage to guage whether to make this a permanent colour in stock alongside the Rose Dust and Black colours.
Back Appeal’s innovative and inclusive designs continue to redefine everyday comfort and style. With a focus on achieving the perfect fit, the collection is thoughtfully crafted to contour, shape, and smooth from every angle.
Featuring exceptional back and side smoothing technology, each piece is designed to enhance your silhouette while providing all-day support and confidence.
Whether you prefer underwire, wire-free, or a front-closure design, Back Appeal offers versatile options to suit every need. This range seamlessly blends functionality and elegance, making it a must-have addition to your wardrobe.
Back and side smoothing underwire bra
Supportive cups covered with pretty dot jacquard fabric with accent sheen
Hidden sling in cups for added support
Microthin spacer fabric band, designed to minimise back and side bulge, concealed with pretty dot jacquard fabric
Fully adjustable straps with matching dot detail
Hook and eye back closure
We recommend hand wash only for your delicate lingerie.
